Creating a New Brand

"The most important marketing decision you take is how to name a product. “ Jack Trout

Brand Name has a strategic importance for your company's success.

As MagicoWorks, we are thinking about all kinds of details while creating a new brand name. We conduct a detailed analysis for your industry, market and competitors that you are/will be carrying out business activities.

Always aiming for the best, we carry out research with great care for your brand.

As registration and patent issues are extremely important today, we register your brand with your approval via our expert business partner in order not to create an unjust treatment.

Our brand name finding process;

• We conduct a research on the industry in which the brand operates / will operate.

• We carry out local and international competitors analysis.

• We identify target audience.

• At the end of the research, we decide on the the characteristics of the brand, the brand promise and the preferred communication language for the brand.

• We create a brand name in accordance with the determined criteria.

• We check domain and registration for brand name.

• The brand name is submitted for your approval.

• We identify branding strategies and processes upon approval of the brand name.

Each brand has its own journey.

Requires a detailed research and strategy.

Research

We start with detailed market, industry, competitor analysis for each project. Understanding the market, getting to know the competition, identifying the boundaries and seeing the gaps is the most important guide for us to move forward more confidently for branding.
Strategy

Brand strategy is the most important phase in creating a brand. In this stage, we identify in detail where to position the brand in the market, how to differentiate it from competitors, what the advantages of the brand are, and draw the road map by considering all the criteria.
Design

We start with detailed market, industry, competitor analysis for each project. Understanding the market, getting to know the competition, identifying the boundaries and seeing the gaps is the most important guide for us to move forward more confidently for branding.